Shortcut Social Campaign
Home haircuts are all the buzz.
A social media campaign for a salon services booking platform, focused on “in-home” hair appointments. Use of the platform skyrocketed during the pandemic, so we were tasked with creating customizable content and step-by-step instructions to help salons and stylists promote their services.
I took the creative lead on designing social post templates, a short animated instructional video, and a media kit to package everything together.
Stylish posts for all types of stylists.
I created 30+ editable templates which salons and stylists could personalize and promote on their social channels.
Tech Video for online booking platform.
This animated video introduced the Shortcut online booking tool – walking users through the booking process from start to finish.
Personalized Media Kit
This Media Kit booklet would accompany all branded assets, giving salons a step-by-step guide on how to post consistent content and reach their desired audience.
